Ready for a kiss from the sun?

Feb 28th, 2009 | By | Category: Features, In The Hole!

The past few months have been a bit glum, haven’t they?

Never mind!

Spring is here, and with a new golf season there are plenty of ways to add a little sunshine back into our lives. In fact, why not start by adding a bit of yellow to your golf apparel wardrobe?

pool-ballYellow is, after all, the “it” color of the 2009 fashion scene. “Mimosa” was named by Pantene, the fashion industry color consultant, as this spring’s hottest color.

How can you turn down a trend that’s named after a cocktail that’s generous on the bubbly?

Yellow is also the color traditionally associated with joy, optimism, and personal fulfillment — just the frame of mind we like to have with us on the golf course!

So it’s no surprise that a number of golf apparel designers decided to work with yellow in their spring collections. They’re giving us something to smile about :-)

The sunflower fields of Italy

Lily of Beverly Hills designer James Sowins says the Carbon Beach collection embodies the future of women's golf apparel: "soft, chic and femine, yet very strong in silhouette and attitude."

Lily of Beverly Hills designer James Sowins says the Carbon Beach collection embodies the future of women's golf apparel: "soft, chic and femine, yet very strong in silhouette and attitude."

James Sowens of Lily of Beverly Hills, for instance, chose yellow for Lily’s Carbon Beach “Sun” line to express a mood of optimism and hope. “I truly believe that times like we are experiencing now make positive people more positive and hopeful,” James says. “I know I am . . . I feel strongly that many women golfers will embrace this color choice as a statement [of the] brightness of our future.”

The yellow "Sun" selected for Lily's Carbon Beach collection -- like this mock polo -- was inspired by the sunflower fields of Italy.

The yellow "Sun" selected for Lily's Carbon Beach collection -- like this mock polo -- was inspired by the sunflower fields of Italy.

Sowens took care in the particular shade of yellow he chose as well–as we’d expect from a clothing company as sophisticated as Lily’s. “The shade of yellow” of the Carbon Beach line “is inspired from the sunflower fields of Italy,” James says.

“Yellow in combination of a rich taupe is a very chic combination,” he continues, adding that the combination “is reminiscient of the late 60s”–a time that statement he feels is an important one for both the Lily brand and the Carbon Beach collection.

You can find Lily’s clothing at pro shops and fine golf apparel retailers.

Elegant, sporty, optimistic

Julia Dawson, Design Director for Women’s Sportswear at Bobby Jones, chose a yellow poppy motif for her spring collection. “In each collection, we create at least one signature print that defines the group,” Julia says.

Design Director Julia Dawson of Bobby Jones was inspired by the Marimeko prints of the 1960s to create this bold poppy print skort.

Design Director Julia Dawson of Bobby Jones was inspired by Marimekko prints of the 1960s to create this bold poppy print skort.

Why poppies? “When designing, I am attracted to bold, graphic flowers like poppies and gerber daisies,” she explains. “I feel these less formal blooms translate better as patterns in my designs.”

But when it came to the choice of color, it was all about mood. “Yellow is an optimistic, bright, springy color.”

Dawson also drew inspiration from the 60s for her Poppy Print skort, she adds, including prints by Finnish textile manufacturer Marimekko, as well as women golfers from that period.

“When I was designing the collection, I referenced photographs by Slim Aaron of women in Palm Beach in the 1960s,” she says, “and was inspired to create this elegant but sporty style that looks back in time.”

The result: a look that women today can wear to feel as chic and iconic as the women in those photos.

Fresh inspiration

Spartina 449's Island Ferry line of linen and leather handbags is emerging as one of the company's most popular.

Spartina 449's Island Ferry line of linen and leather handbags is emerging as one of the company's most popular.

Yellow is also popping up in golf apparel accessories, like the Island Ferry collection offered by Spartina 449. Kay Stanley, who runs the company with her husband and co-owner Curt Seymour from their studio on Daufuskie Island, South Carolina, calls yellow a fresh color “that has been overlooked for some years now.”

But then Kay noticed yellow starting to pop up in interior design and clothing. “I felt it was perfect for one of our colorful linen and leather handbag collections,” she says, adding that women of all ages are responding to the Island Ferry line. “It looks to be one of our most popular patterns this year.”

That’s no surprise to us! After all, with a new golf season kicking off, we’ll be heading back outside again — to soak up some sunshine and re-aquaint ourselves with the rhythm of our swings.

It’s the perfect way to shake off the winter doldrums — a mood we can express just perfectly by adding a touch of yellow to our golf apparel wardrobe ;-)

DicksSportingGoods.com

Tags: , , , , , ,