A fashion accessory that makes a mark :-)Jun 18th, 2009 | By Editor | Category: Features, In The Hole!
It’s one of those ideas that is so obvious — once you’ve seen it — you can’t believe someone didn’t think of it ages ago.
It’s a magnetic golf marker — and it’s a beautiful decorative pin.
The company is called LuckieMark, and you won’t be surprised when you mention there’s a woman behind it. Liz Smith. Actually, more than one woman. Liz’s daughters have helped her since the beginning, and one, Jensen, is LuckieMark’s lead designer.
Liz founded LuckieMark in 2006 with a single product: her signature ladybug marker. Today, she offers 11 ball markers, including the original ladybug as well as a collection of lovely flower and butterfly designs.
But let’s ask Liz to tell us the rest of the story! (Oh, and when you’re done, be sure to enter our drawing — we’re giving away two free LuckieMark pins to WomenGolfApparel.com visitors.)
WomenGolfApparel.com: How did you get the idea for a marker pin?
Liz Smith: I’m an avid golfer, I love jewelry, and I thought a little something on my collar would lift my spirits on the golf course. I did some research — this was starting in 2001 — and didn’t see any jewelry for golfers. Then I did some patent research and discovered that there were no pins for golf. I decided to design my own, and make it a ball marker, too. My daughter helped me draw the ladybug, I found a jeweler to make a prototype, and I loved the results!
WGA: Why did you decide to start with a ladybug?
Liz: Luck and attitude are such a big part of golf. So we went with a “lucky ladybug.”
Placing those pretty red wings down on the green to mark your ball does indeed lift your spirits and inspire a good putt. If I do say do myself!
WGA: Tell us about your official launch.
Liz: I needed to find out if anyone else liked the idea of wearing a lucky ladybug on the course. So I lined up a manufacturer and rented a booth at the 2007 PGA Merchandise show in Orlando. The response was so positive, we went ahead with a butterfly pin that same year.
WGA: One of the things that got us excited about your pins is that they are so unique.
Liz: Yes, they’re unique to LuckieMark. In fact, we have a patent pending on them.
Our pins are also more flexible than hat clips. You can pin them onto your hat, but you can also pin them on your shirt, or a skirt or skort that doesn’t come with pockets.
WGA: So it’s a marker that makes it easier for ladies to dress for golf — if you want to wear something without pockets it’s one less thing to worry about.
Liz: I’ve also had ladies tell me that when they try to put clips on their shirts, they tend to fall off. LuckieMark pins are secure, so they can’t slide off a hat of shirt.
The magnets are also very strong. It’s easy to slide the wings or petals off the base, but when they’re not in use, they stay put. I’ve been jogging with an original ladybug on my hat for three years now, and it’s still there.
WGA: Which designs are women’s favorites?
Liz: Our purple flower and our bumblebee were top sellers at the PGA show this year.
We also offer towels embroidered with our signature lucky lady bug. They are very popular as gifts.
The markers have been a great success for tournaments and member-guest events.
WGA: Tell us about your golf game :-)
Liz: I started golfing after I went through a divorce in 1996. I found that when the kids were with their dad, I’d have whole days free. And what a better way to escape a troubled time than on a golf course? Some friends and I went to South Seas Plantation and golfed by the ocean. I was totally hooked. Golfing by the ocean is my favorite way to spend any free time.
WGA: Any other favorite courses?
Liz: I played the Ocean Course in Kiawah last summer with a caddy. That was heaven. Another favorite course was Bay Harbor in Michigan. Most of the holes play overlooking the lake. And two summers ago, our family vacationed in Maui. My two sons and I played the Plantation Course there. Spectacular.
The courses around Pebble Beach are on my to do list.
WGA: Liz, you’re also a breast cancer survivor . . .
Liz: Yes. I was treated for breast cancer, in early stages, in March of 2005. That was a contributing factor to taking the leap into my ball marker business. I thought, “why wait?”
WGA: We’re glad you took the chance! And thanks so much for your time, Liz.
Click here to enter a drawing to win a free LuckieMark pin.